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New Research Released at Web 2.0 Points to Increased Enterprise Communication and Business Efficiency with Web Video

Edited by Marie Charpentier

SAN FRANCISCO, CA– Web video is emerging as a key tool that helps businesses streamline communications and enhance productivity, according to a new research report published today by Interactive Media Strategies. The report, entitled “Enhancing Productivity with Web Video: How Online Multimedia Improves Communications and Fosters Business Efficiency,” combines quantifiable survey data and empirical real-world examples of how major corporations are leveraging online video technology for business benefit.

Unveiled at Web 2.0 Expo, the full report is being distributed on an exclusive basis by The FeedRoom, a pioneer in online video communications, and a market leader in live video and rich media asset management.   Complimentary copies are available for a limited time at
“Seeing is believing when it comes to online video,” said Mark Portu, President and CEO of The FeedRoom. “When executives are aware of the impact that this technology can have on fostering business efficiency, they are more likely to invest in enterprise-class video communications. Reports like this represent another way to increase executives’ awareness of not only the business benefits, but the considerable cost savings that online video delivers.”
The report highlights results from a survey of 1,212 executives conducted by Interactive Media Strategies that finds that 55% of respondents “strongly agree” with the idea that expanded use of Web Communications helps a company to become more efficient and productive.  In addition to Interactive Media Strategies’ survey results and chart illustrations, the report depicts in detail how Web video communication strategies have enhanced productivity, global reach and brand management among Fortune 500 companies, such as Bausch & Lomb and Intel.
“Real-world experience does not lie,” said Steven Vonder Haar, Research Director at Interactive Media Strategies. “Increasingly, we are seeing stories from the front-lines echo the findings of our executive surveys. Both tell us that Web video is being used more frequently by leading organizations that see the technology as a cost-effective way to enhance business productivity and create competitive advantage.”
About The FeedRoom
The FeedRoom is a pioneer in online video communications that optimize business and marketing communications for industry-leading organizations, such as Intel, Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife, and The Pentagon. For more information, visit
About Interactive Media Strategies
Interactive Media Strategies is a market research firm that regularly fields executive surveys to gauge executive use, deployment and perceptions of Web communications and publishes more than 50 research reports and Webcasts annually that address trends in enterprise adoption of technology. For more information, visit
Editor’s Note: The FeedRoom exhibited in booth #636 at Web 2.0 Expo, MosconeCenter West, April 1-3, 2009.
Media Contacts:
Steve Vonder Haar
Research Director
(817) 860 5121
Valerie Harding
(617) 536 8887


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